Las Vegas Gambles on a Future With Car Sharing for Everyone

This article just out in Smithsonian Magazine. I'm quoted several times in this piece:

Zappos CEO Tony Hsieh is investing $350 million in an ambitious redevelopment plan that includes a new model for getting around Sin City

By: Amy Westervelt

Give people free shipping and a yearlong window for returns, as the retailer Zappos did, and suddenly buying shoes online is a lot more appealing. Give them access to manifold transportation options in a place where good jobs, homes and entertainment are within walking distance, and going car-free just might take on new allure.

That’s the experiment under way in Las Vegas, Nevada, where Zappos CEO Tony Hsieh is investing $350 million over five years in an attempt to re-energize the city’s 1.5-square-mile downtown area. This for-profit investment plan, called Downtown Project, is focused on attracting technologists and artists to a part of town that has long had more empty lots, seedy bars and vacant buildings than hopeful startups or hip boutiques. The hope is that these creative types will “serendipitously” collide with one another in cafes, parks and co-working spaces, exchange ideas, and build great companies as well as a tight-knit community.

Here's a link to the original article.