• IIT Institute of Design (ID) 350 N LaSalle St Chicago, IL, 60654 United States

Persuasive technologies can be applied in the field of mobility to help reduce greenhouse gas emissions and provide health benefits and cost savings, as in the case of encouraging people to use low-energy modes of transportation.  To facilitate such behavioral shifts, various persuasive techniques can be investigated and technologies deployed, such as targeted smartphone apps or ubiquitous sensing systems.

The Persuasive Urban Mobility workshop brings together international experts in urban modes of transportation to exchange experiences, discuss limitations, and elaborate on new concepts for encouraging behavior change in mobility. It is an excellent opportunity for participants to submit and present their work to obtain valuable feedback for further research.


  • Keynote: Soft measures for mobility behavior change
  • Workshop on mobility behavior determinants
    • Behavior models for mobility
    • Variables for evaluating mobility behavior change
  • [Lunch Break]
  • Keynote: Persuasive Technologies in challenging contexts
  • Presentation of case studies and experiences
    • Persuasion profiles in mobility contexts
    • Games and mobility behavior
    • Persuading to bike
  • Discussion: Can we stop climate change by persuasion?
  • Finishing thoughts

Key Dates

  • Submission Deadline (extended): May 22, 2015
  • Authors Notification: May 28, 2015
  • Workshop Date: June 3, 2015



  • All submissions will be reviewed by the scientific committee and selected according to their significance for the workshop topic as well as their potential to inspire discussions.
  • All accepted papers will be published, indexed, and accessible online.
  • All high quality papers will be considered for inclusion in a journal special issue.



Dr. Agnis Stibe, MIT Media Lab, E15-368, 20 Ames st., Cambridge, MA 02142 USA

Matthias Wunsch, AIT Austrian Institute of Technology, Mobility Department, Dynamic Transportation Systems, Giefinggasse 2, 1210 Vienna, Austria


Austrian Institute of Technology

Media Lab at Massachusetts Institute of Technology


Stibe, A.: Socially Influencing Systems: Persuading People to Engage with Publicly Displayed Twitter-based Systems. Acta Universitatis Ouluensis (2014)

Fogg, B. J.: Persuasive Technology: Using Computers to Change What We Think and Do. San Francisco: Morgan Kaufmann (2003)